About | Lorenz Cugini

Hi - welcome to my website!

I am a still life and interior photographer based in Zurich.

Objects and design are my great passion, and I am also enthusiastic about innovative image concepts, well thought-out set design and a creative use of colour.

Last but not least, I am driven by curiosity, diligence and perseverance, because good quality is important to me.

I work - on location or in my own studio - for agencies and editorial teams as well as for direct clients.

For me, good collaboration means a close exchange on an equal footing, preferably together with an experienced team of equally committed professionals who not only share my ideas of quality, but also the joy of the work.

Portrait of the photographer Lorenz Cugini in the

studio

Selected Clients - Editorial

Andrin Schweizer Architects/ Architects Digest / Bolero Magazine / Beyond Magazine / HIR Architects /Hochparterre Magazine / Ideales Heim / Naomi Hajnos Architects / Penzel Valier Architects / Landliebe / PinUp Magazine / Wohnrevue / SI Style

Selected Clients - Advertising

Burri Public Elements / Friendly Hunting Cashmere / Frédéric Dedelley - Industial Design / Gallery Bensimon - Paris / Head Sports / La Redoute / Manufacture de Sèvres - Paris / McDonalds / Navyboot Shoes / Pfister / Sensai Cosmetics / Schulthess Maschinen AG / Swisspearl - aka Eternit / Team by Wellis / vitra / V Zug

Behind the scenes

Lorenz Cugini with his camera on a tripod under a green tree

Lorenz Cugini wearing a hat like a mask on his face standing in front of a "Fächermann" by Ueli and Susi Berger

Lorenz Cugini, photographer and Rik Bovens, designer and editor, wihlst setting the exhibition at Sotheby's

Backstage studio scene with a tripod and a camera looking down onto a table

Lorenz Cugini sitting on a children's Panton chair in South of France holfing s camera

Making of in a photostudio showing the setup of a set design

Portrait of Lorenz Cugini, behind him a dining scene arranged in the photo studio

Portrait of Lorenz Cugini holding two nuage vases in front of his face by Ronan and Erwan Bouroullec like a mask in front of his face

Portrait of Natascha Madeiski, ceramicist and Lorenz Cugini, photographer

Studio 110

A buliding of the 1920'ies from in Wipkingen — Studio 110 is located on the edge of the Wipkingen district, centrally located in Zurich, just a 5-minute walk from Limmatplatz. There is plenty of space here for small to medium-sized shoots. And for clients, there is a cosy coffee kitchen and even a terrace in summer.

Studio tripod with a camera and a ladder

A sunny terrace with a table and three white chairs — This is the summer terrace. :)

Would you like to know more about me?

Objects and design, image composition and atmosphere: my enthusiasm for these things has always been a part of my life - whether as the son of a photographer or later when I was a student of architecture. Since 2008, they have finally taken centre stage: after graduating from the Swiss Federal Institute of Technology and a few years in Berlin, I turned my passion into a profession and became a freelance photographer.

A good picture gets to the heart of the matter, no different and perhaps even more precise than a good text. That's why I love the creative aspect of my work, from the design of a picture and the concept of a shoot to the design with colours and the use of light.

I bring curiosity, attentiveness and the will to create, but also an openness to chance and a lot of humour - both on set and in my pictures. Open communication and respectful interaction within the team are important to me. Successful creative work and convincing images are not only the result of strong visions, they arise from the interplay of different perspectives.

The needs, wishes and ideas of my clients come first for me. My services include - depending on your wishes - everything that is part of a production: from planning and conceptual collaboration to location scouting and team composition to image editing or supervision.