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Stills

Hochparterre

Hochparterre magazine in print and digital versions on a colourful graphic background
A smartphone, a laptop and a tablet with digital versions of Hochparterre magazine in a colourful graphic setting.
A group of architecture books on a striped paper background
Flowers with an Orangina bottle on a light blue background with an endless waves pattern
The ‘La Bocca’ sofa in miniature on a plate with breadsticks
Hochparterre magazine in print and digital versions on a colourful graphic background
A smartphone, a laptop and a tablet with digital versions of Hochparterre magazine in a colourful graphic setting.
A group of architecture books on a striped paper background
Flowers with an Orangina bottle on a light blue background with an endless waves pattern
The ‘La Bocca’ sofa in miniature on a plate with breadsticks

I was commissioned by Hochparterre magazine to design images for the publisher's various products. These were to work in all formats - both portrait and landscape - and leave enough space for typography.

Based on this, I developed a fake 2D-3D concept:

only the Hochparterre products are real and three-dimensional, the whole scene around them is a spatial illusion.

Concept, set design + building and photography all by me.

Art Direction

Antje Reineck for Hochparterre