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Hors Norme

Wohnrevue Magazine

The "Hors Norme" series shows extraordinary design objects from Reto Andri's collection. It was created on the initiative of Rik Bovens, editor of Wohnrevue magazine, and was published as a monthly column in text and images.

In order to portray the unique objects in an appropriate setting, we developed a concept for strong individual images together:
The aim of this was to show the object and its peculiarities from several angles simultaneously in one shot.

The appeal of the photographic realisation was ultimately not to achieve this using digital montages, but to create it in a single shot.

In the end, we achieved this using analogue multiple exposures in the studio:
in tailor-made set designs, the objects were repositioned several times based on previous study, resulting in the exciting graphic overlaps.

Multiple analoge exposure of a group of rare design objects for the series "Hors Norme" published by the Swiss Interior Magazine Wohnrevue
Multiple analogue exposure of the lamp Ran by german designer Peter Naumann in front of a vibrant blue background
Multiple analoge exposure of Anemone chair by the Campana brothers in the colors pink and light blue
Multiple analoge exposure in of the chair "B1" by German designer Stefan Wewekra in front of a bold black background
Multiple analoge exposure of the chair Garriris by Spanish designer Javier Mariscal
Multiple analogue exposure of the lamp Pizza Cobra by british designer Ron Arad in front of a vibrant dark blue violet background
Multiple analogue exposures of the Ota Otanek chair by Czech designer Borek Sipek for Vitra
Multiple analoge exposure of the lamp "Ecate" by Italian designer Toni Cordero in front of a pastel colored background
Multiple analogue exposure of Dr. Sonderbar Chair by french designer Philippe Starck
Multiple analogue exposure of the floor lamp "Big feet" by Italiand designer Mario Nanni in fornt of a vibrant yellow background
Multiple analoge exposure of the lamp Jingzi by Swiss architects Herzog & DeMeuron in front of a red background
Multiple analogue exposure of the knotted chair by designer Marcel Wanders in the colors pink, blue and gold
Multiple analoge exposure of a group of rare design objects for the series "Hors Norme" published by the Swiss Interior Magazine Wohnrevue
Multiple analogue exposure of the lamp Ran by german designer Peter Naumann in front of a vibrant blue background
Multiple analoge exposure of Anemone chair by the Campana brothers in the colors pink and light blue
Multiple analoge exposure in of the chair "B1" by German designer Stefan Wewekra in front of a bold black background
Multiple analoge exposure of the chair Garriris by Spanish designer Javier Mariscal
Multiple analogue exposure of the lamp Pizza Cobra by british designer Ron Arad in front of a vibrant dark blue violet background
Multiple analogue exposures of the Ota Otanek chair by Czech designer Borek Sipek for Vitra
Multiple analoge exposure of the lamp "Ecate" by Italian designer Toni Cordero in front of a pastel colored background
Multiple analogue exposure of Dr. Sonderbar Chair by french designer Philippe Starck
Multiple analogue exposure of the floor lamp "Big feet" by Italiand designer Mario Nanni in fornt of a vibrant yellow background
Multiple analoge exposure of the lamp Jingzi by Swiss architects Herzog & DeMeuron in front of a red background
Multiple analogue exposure of the knotted chair by designer Marcel Wanders in the colors pink, blue and gold

Concept and design together with Rik Bovens from Wohnrevue Magazine.

All images are analogue multiple exposures.

On the occasion of the Zurich Design Weeks, the pictures were exhibited at Sotheby's in the context of the objects on site.

Creative Direction and Text

Rik Bovens ↗